Yashverdhan Tiwari | Product Design Leader

From Leaky Funnel to Lead Engine

Tripled pipeline without spending more

www.scaler.com

Year

2024-2025

Role

Product Design Lead

Team

Led 6 designers, collaborated with 6+ engineers

Skills

Design Systems, A/B Testing, Conversion Optimization, Data Analytics, Team Leadership

Overview

Led the complete redesign of Scaler's landing page—achieving 3× lead growth through systematic A/B testing. Built the Vector Design System and transformed conversions from 2.65% to 4.8%.

Deep Dive

Scaler's redesigned v2 landing page showing the multi-touchpoint conversion strategy. Left sidebar displays key value propositions numbered 3-5: 'Morning & Evening Classes,' 'Meet & Talk to Alumni,' and 'Industry-based Projects.' Center features 'See How Far You Could Go' with placement report download (2022-23 dropdown) and circular progress chart. Below shows 'Programs to help you upskill' with four course cards in Vector Design System's 90-degree edge style. Right side includes 'Talk to our Advisor' sticky CTA with pink 'Request a Call' button and advisor image. Bottom right shows 'What We Promise' section with four instructor profiles including Anshuman Singh. The dark theme with blue accents demonstrates the systematic redesign that achieved 4.8% conversion rate and 3× lead growth.

The Challenge

Despite 75,000+ monthly desktop visitors, Scaler's homepage converted at just 2.65%—hemorrhaging 97% of potential customers.

The mission: double conversions while repositioning for AI-first education, without breaking the existing 22% conversion for logged-in users.

My Approach

Led a systematic redesign through the Vector Design System—6,549 tokens, 3,823 components—while running controlled A/B tests with 35% traffic. Weekly data-driven iterations shipped 25+ micro-improvements, transforming scattered CTAs into an orchestrated conversion machine.

Deep Dive

Currently cooking! New things to see here very soon.

Deep Dive

From Leaky Funnel to Lead Engine

Tripled pipeline without spending more

www.scaler.com

Year

2024-2025

Role

Product Design Lead

Team

Led 6 designers, collaborated with 6+ engineers

Skills

Design Systems, A/B Testing, Conversion Optimization, Data Analytics, Team Leadership

Overview

Led the complete redesign of Scaler's landing page—achieving 3× lead growth through systematic A/B testing. Built the Vector Design System and transformed conversions from 2.65% to 4.8%.

Deep Dive

The Challenge

Despite 75,000+ monthly desktop visitors, Scaler's homepage converted at just 2.65%—hemorrhaging 97% of potential customers.

The mission: double conversions while repositioning for AI-first education, without breaking the existing 22% conversion for logged-in users.

My Approach

Led a systematic redesign through the Vector Design System—6,549 tokens, 3,823 components—while running controlled A/B tests with 35% traffic. Weekly data-driven iterations shipped 25+ micro-improvements, transforming scattered CTAs into an orchestrated conversion machine.

Deep Dive

Currently cooking! New things to see here very soon.

Deep Dive

From Leaky Funnel to Lead Engine

Tripled pipeline without spending more

www.scaler.com

Year

2024-2025

Role

Product Design Lead

Team

Led 6 designers, collaborated with 6+ engineers

Skills

Design Systems, A/B Testing, Conversion Optimization, Data Analytics, Team Leadership

Overview

Led the complete redesign of Scaler's landing page—achieving 3× lead growth through systematic A/B testing. Built the Vector Design System and transformed conversions from 2.65% to 4.8%.

Deep Dive

The Challenge

Despite 75,000+ monthly desktop visitors, Scaler's homepage converted at just 2.65%—hemorrhaging 97% of potential customers.

The mission: double conversions while repositioning for AI-first education, without breaking the existing 22% conversion for logged-in users.

My Approach

Led a systematic redesign through the Vector Design System—6,549 tokens, 3,823 components—while running controlled A/B tests with 35% traffic. Weekly data-driven iterations shipped 25+ micro-improvements, transforming scattered CTAs into an orchestrated conversion machine.

Deep Dive

Currently cooking! New things to see here very soon.

Deep Dive

From Leaky Funnel to Lead Engine

Tripled pipeline without spending more

www.scaler.com

Year

2024-2025

Role

Product Design Lead

Team

Led 6 designers, collaborated with 6+ engineers

Skills

Design Systems, A/B Testing, Conversion Optimization, Data Analytics, Team Leadership

Overview

Led the complete redesign of Scaler's landing page—achieving 3× lead growth through systematic A/B testing. Built the Vector Design System and transformed conversions from 2.65% to 4.8%.

Deep Dive

The Challenge

Despite 75,000+ monthly desktop visitors, Scaler's homepage converted at just 2.65%—hemorrhaging 97% of potential customers.

The mission: double conversions while repositioning for AI-first education, without breaking the existing 22% conversion for logged-in users.

My Approach

Led a systematic redesign through the Vector Design System—6,549 tokens, 3,823 components—while running controlled A/B tests with 35% traffic. Weekly data-driven iterations shipped 25+ micro-improvements, transforming scattered CTAs into an orchestrated conversion machine.

Deep Dive

From Leaky Funnel to Lead Engine

Tripled pipeline without spending more

www.scaler.com

Year

2024-2025

Role

Product Design Lead

Team

Led 6 designers, collaborated with 6+ engineers

Skills

Design Systems, A/B Testing, Conversion Optimization, Data Analytics, Team Leadership

Overview

Led the complete redesign of Scaler's landing page—achieving 3× lead growth through systematic A/B testing. Built the Vector Design System and transformed conversions from 2.65% to 4.8%.

Deep Dive

The Challenge

Despite 75,000+ monthly desktop visitors, Scaler's homepage converted at just 2.65%—hemorrhaging 97% of potential customers.

The mission: double conversions while repositioning for AI-first education, without breaking the existing 22% conversion for logged-in users.

My Approach

Led a systematic redesign through the Vector Design System—6,549 tokens, 3,823 components—while running controlled A/B tests with 35% traffic. Weekly data-driven iterations shipped 25+ micro-improvements, transforming scattered CTAs into an orchestrated conversion machine.

Deep Dive

Currently cooking! New things to see here very soon.

Deep Dive