Yashverdhan Tiwari | Product Design Leader

Building a Learning Empire

The Scaler Topics Brand Story

www.scaler.com/topics

Year

2021-2023

Role

Design Lead

Team

Led 4 designers, collaborated with 5+ engineers

Skills

Brand Strategy, User Research, Visual Identity, Design Systems, Growth Design

Overview

Led brand creation and product design for Scaler's platform—growing to 2M+ users. Defined visual identity and built a design system.

Get Started

Audience

Scaler needed a top-of-funnel product to democratize tech education.

The mission: create a free platform that would both serve millions of learners AND convert them into paying customers—without cannibalizing the premium brand.

Objective

Led the end-to-end brand creation—from naming workshops to visual identity to atomic design system—turning abstract strategy into a tangible, scalable platform that resonated with both students and professionals.

Deep Dive

Scaler Topics desktop homepage featuring four colored content cards against a pink gradient background. The navigation shows Topics, Explore, Skill Test, Courses, and Free Masterclass options. Four main learning paths are displayed: Courses (pink card with laptop icon), Events (blue card with calendar icon), Challenges (green card with puzzle pieces), and Contests (orange card with trophy). Below reads 'Technopedia for your mastermind!' with the tagline 'A curated interactive space for aspiring programmers to learn and master their coding skills.' The design demonstrates the soft learning philosophy with pastel backgrounds and rounded corners that helped achieve 2M+ MAU.

iPad displaying Scaler Topics' in-article challenge feature on a pink gradient background. The interface shows a Python string functions challenge worth 900 XP with problem description, code editor, and test cases. Two floating challenge cards overlay the screen - a green 'Challenge' card showing 900 XP reward and a blue 'Challenge Completed' card for 'How to migrate from PyTorch to PyTorch Lightning' worth 96 XP and 5 minutes completion time. The gamification elements including XP points, difficulty badges, and progress tracking demonstrate the 'gamification without gimmicks' approach that increased session times by 23%.

Deep Dive

Building a Learning Empire

The Scaler Topics Brand Story

www.scaler.com/topics

Year

2021-2023

Role

Design Lead

Team

Led 4 designers, collaborated with 5+ engineers

Skills

Brand Strategy, User Research, Visual Identity, Design Systems, Growth Design

Overview

Led brand creation and product design for Scaler's platform—growing to 2M+ users. Defined visual identity and built a design system.

Get Started

Audience

Scaler needed a top-of-funnel product to democratize tech education.

The mission: create a free platform that would both serve millions of learners AND convert them into paying customers—without cannibalizing the premium brand.

Objective

Led the end-to-end brand creation—from naming workshops to visual identity to atomic design system—turning abstract strategy into a tangible, scalable platform that resonated with both students and professionals.

Deep Dive

Deep Dive

Building a Learning Empire

The Scaler Topics Brand Story

www.scaler.com/topics

Year

2021-2023

Role

Design Lead

Team

Led 4 designers, collaborated with 5+ engineers

Skills

Brand Strategy, User Research, Visual Identity, Design Systems, Growth Design

Overview

Led brand creation and product design for Scaler's platform—growing to 2M+ users. Defined visual identity and built a design system.

Get Started

Audience

Scaler needed a top-of-funnel product to democratize tech education.

The mission: create a free platform that would both serve millions of learners AND convert them into paying customers—without cannibalizing the premium brand.

Objective

Led the end-to-end brand creation—from naming workshops to visual identity to atomic design system—turning abstract strategy into a tangible, scalable platform that resonated with both students and professionals.

Deep Dive

Deep Dive

Building a Learning Empire

The Scaler Topics Brand Story

www.scaler.com/topics

Year

2021-2023

Role

Design Lead

Team

Led 4 designers, collaborated with 5+ engineers

Skills

Brand Strategy, User Research, Visual Identity, Design Systems, Growth Design

Overview

Led brand creation and product design for Scaler's platform—growing to 2M+ users. Defined visual identity and built a design system.

Deep Dive

Audience

Scaler needed a top-of-funnel product to democratize tech education.

The mission: create a free platform that would both serve millions of learners AND convert them into paying customers—without cannibalizing the premium brand.

Objective

Led the end-to-end brand creation—from naming workshops to visual identity to atomic design system—turning abstract strategy into a tangible, scalable platform that resonated with both students and professionals.

Deep Dive

Deep Dive

Building a Learning Empire

The Scaler Topics Brand Story

www.scaler.com/topics

Year

2021-2023

Role

Design Lead

Team

Led 4 designers, collaborated with 5+ engineers

Skills

Brand Strategy, User Research, Visual Identity, Design Systems, Growth Design

Overview

Led brand creation and product design for Scaler's platform—growing to 2M+ users. Defined visual identity and built a design system.

Get Started

Audience

Scaler needed a top-of-funnel product to democratize tech education.

The mission: create a free platform that would both serve millions of learners AND convert them into paying customers—without cannibalizing the premium brand.

Objective

Led the end-to-end brand creation—from naming workshops to visual identity to atomic design system—turning abstract strategy into a tangible, scalable platform that resonated with both students and professionals.

Deep Dive

Deep Dive